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  <Clues>There are no clues for this activity.</Clues>
  <Instructions>Identify which of the elements below would be part of an effective viral marketing campaign. Click on yes or no, depending on the answer. When you have finished, click "Check answers" to check your answers.</Instructions>
  <EndingText/>
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    <Option value="1">Yes</Option>
    <Option value="2">No</Option>
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      <Question>Buy access to information about people's email addresses, and then send your message to them all.</Question>
      <Answer>2</Answer>
      <Options/>
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      <Question>Have a button on your site that visitors can click to send your link to their friends.</Question>
      <Answer>1</Answer>
      <Options/>
    </MultipleChoiceQuestionItem>    
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      <Question>Let people email free postcards or greeting cards from your site.  </Question>
      <Answer>1</Answer>
      <Options/>
    </MultipleChoiceQuestionItem>    
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      <Question>Pay people a percentage for each person they forward your message on to. </Question>
      <Answer>1</Answer>
      <Options/>
    </MultipleChoiceQuestionItem>    
    <MultipleChoiceQuestionItem>
      <Question>Send out a newsletter that people can send on to their friends.</Question>
      <Answer>1</Answer>
      <Options/>
    </MultipleChoiceQuestionItem>    
    <MultipleChoiceQuestionItem>
      <Question>Supply some free software.</Question>
      <Answer>1</Answer>
      <Options/>
    </MultipleChoiceQuestionItem>    
    <MultipleChoiceQuestionItem>
      <Question>Target only a small specific market group.</Question>
      <Answer>2</Answer>
      <Options/>
    </MultipleChoiceQuestionItem>    
    <MultipleChoiceQuestionItem>
      <Question>Use small cheap servers to save money.</Question>
      <Answer>2</Answer>
      <Options/>
    </MultipleChoiceQuestionItem>    
    <MultipleChoiceQuestionItem>
      <Question>Use TV advertising.</Question>
      <Answer>2</Answer>
      <Options/>
    </MultipleChoiceQuestionItem>    
    <MultipleChoiceQuestionItem>
      <Question>Write an article and allow others to publish it on their site. </Question>
      <Answer>1</Answer>
      <Options/>
    </MultipleChoiceQuestionItem>    
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